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Are you a tourism business that has thought about working with a creative partner?

Do you have a business challenge or opportunity you want to solve creatively?

Would you like to reach outside your current networks to find new potential?

Break The Mould is looking to support tourism businesses in a pilot programme, working  to identify your business potential and learn together where new creative opportunities might lie. 

We would like to recruit tourism businesses who want to invest in their business through a creative collaboration, but think they would benefit from support to make this happen. 

We expect this to be an explorative process where partnerships between the tourism and creative sector are formed as exemplars of the productive partnerships collaboration can bring.



icecream architecture is a group of socially engaged researchers, creatives and strategists working across a variety of community focused projects.


We work closely with people to understand the everyday challenges they are facing and help them to gain confidence in working collaboratively and increase levels of innovation.


On behalf of Creative Scotland we are exploring the possibilities of supporting tourism and creative industries in building sustainable business partnerships.



Until 2011, Tony was Director Economic Regeneration with Dumfries and Galloway Council before going on to help plan and set up the Crichton Research Institute on the Crichton Campus.

An Economics and Business Studies Graduate of Strathclyde University, he first moved to the region in 1978 to work within the Education Department Careers Service before going on to establish a region-wide vocational training and business development unit for young people and adults. He established a key role in European Affairs within the Council and set up a trans-national network for rural local authorities and partners across 14 member states with direct access to the EU institutions in Brussels.

Throughout his career, Tony has been a strong believer in practitioner-led networking, partnership-driven change and collaboration. He has been involved in supporting and setting up a wide range of economic and community development projects from the small and local, to multi-million pound regeneration programmes, but believes that sustaining and developing rural economies is about more than traditional business-development approaches.

Tony is a passionate believer in the power of locally driven change in rural communities working in tandem with key agencies and funders. He is currently Chair of the Stove Network, is involved in various local development projects and runs his TFS Consultancy business promoting organisational change, economic and community development.

Having seen many agency-led attempts at town centre regeneration, he has been keen to take part in the new business and community driven approach being focussed on by DPAG.


Respected as an innovative and creative force, Medeia posses a unique collection of skills allowing her to forge a successful career in the space between the creative and businesses sectors. Having held high-level roles within both the public and private sectors, Medeia has established a reputation for creating impactful programmes, driving new ventures and developing powerful networks. In 2013 she was recognised for her work by being named a Woman of Achievement by Director Magazine.


Helena is Creative Industries Manager for Creative Scotland. She manages their work in the creative industries, focussing on the sectors of design, architecture, craft, fashion and textiles. As well as sector development, her work covers advocacy, brokering and investment. Creative Scotland also works in partnership on this support for the creative industries with other national public sector agencies. 

Prior to this, Helena managed the creative industries economic support at Scottish Enterprise Glasgow and spent a couple of years in fundraising at Barnardo's Scotland in Edinburgh.


Bio coming soon

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